Our Origin
maslow’s Hierarchy of needs
Early in 2020 Sion and Rich started discussions around the need for a gym that invests in itself to keep ahead of the game and a gym that invests in its members to inspire loyalty and commitment to becoming happier and healthier themselves in a ‘no-pressure’ state of the art facility.
We are inspired by a commitment to help our members live happy and fulfilling lives. From here we explored Maslows 5 Levels of human needs and how they are very closely related to our vision of creating a space for people to thrive and enjoy coming to and thus LVL5 was born.
We have created an experience that will help you at each level no matter where you start your journey,
Who is LVL5 for?
LVL5 is for anyone looking to learn to love the process of becoming happier and healthier.
At LVL5 we understand that sometimes committing to change can be difficult and frustrating, only made worse by having to drag yourself to somewhere you don’t really want to go.
With our mission and vision, we hope to provide a facility that you will enjoy attending even on your rest days.
Our Values
Founded on the idea of helping people learn to love the process in a space they love attending.
Inclusive High Quality Holistic Supporting; Self Improvement Transformational
Director
Sion Pritchard
Sion brings over 20 years of experience from the retail industry and business management. Starting with Spar stores after college, Sion then joined a local pet retailer in 2001. Initially joining the company to support the management team, he quickly progressed to Sales Director in 2009. After studying with Bangor University and gaining a BA in Business Management, Sion took over the group as MD in 2012. Sion’s passion for business has given the pet retail business the support it needed to grow and develop. Sion’s energy to develop and succeed the business has led it to become the leading independent pet retailer across North Wales. Sion’s other interest is Health and Fitness, he has trained for a number of years. However 4 years ago he completed a PT program with Richard Blake and found that it gave him a completely new outlook on the benefits of using a gym. Both for personal reasons and in business. Keen to use his business management knowledge in another business is really exciting for Sion, whilst he heads up petplace with a turnover of 10 million, over several sites and employing close to 100 staff across North Wales, he really believes that building a successful business within a different industry should not be an issue, whilst Richard brings the fitness knowledge to the business. It really feels like a great combination for LVL5 to really succeed.
Director
Rich Blake
Richard has over 10 years of experience in the Health and fitness industry. Starting as a lifeguard in a local leisure centre Richard quickly progressed through the ranks into a management position at the age of 18, also took on the role of a gym instructor. From there Richard qualified as a personal trainer and had great success in a local Bootcamp style facility. At this place of work Richard showed real drive and ambition to further his career and create the best experience for the members and was promoted to Managing director. Richard’s drive and ambition meant that the option of opening a facility of his own had always been a thought and given the experience gained through previous employers and the opportunity to work with a well-established successful business owner meant that it was time to build his own business and create something truly incredible.
